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1. the total volume/quantity of "media" tested (media is defined as the object on which the eye tracking experiment will be done. It can be an image, a website, an email, a video, etc.)
2. the total number of people you would like to show the experiment to and what segmentation you would like to see for these people (segmentation is available on characteristics like age, gender, location, income level, education, industry, etc.)
   

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