Using Sticky’s eye tracking insights, native ad networks are showing clients the value of investing in native formats beyond limited viewability metrics by measuring users’ real visual engagement with ads.
Viewability can’t guarantee your ad will actually be seen, only that it can be seen. Sticky takes this a big step forward by showing what percentage of users actually see the digital ad, for how long and in what order.
Using biometric data to provide definitive proof your ads will perform in-market makes it easy to command a higher CPM.
InSkin, GumGum, Sublime Skinz, and many other native ad networks are using Sticky’s state of the art research practices to win new clients and prove ROI.