We take the guesswork out of producing a winning design or creative concept.
Consumers are bombarded with ads and overwhelmed with choice. We help you get the information you need to see which packaging, ad, and content designs work and how you can improve those that don’t so you can more effectively influence consumers’ decisions.
Assess your brand’s impact at crucial touchpoints in the consumer journey. Compare designs and ads against your competitors’ offerings or run quick and iterative tests on new strategies. Use this knowledge to save time and money from the early development phase to the finished product.
We help you discover the most effective way to influence consumers by utilizing advanced webcam-based eye tracking technology, tailored global online test panels, and traditional questionnaires. Simply give us your packaging design, ad creative, or static webpage content and we will deliver an easy to understand report on consumer attention so you can make informed decisions on design and creative.
With eye tracking you can see where your target consumers looked and what they missed - allowing you to take the guesswork out of deciding which creative or design features work and which don’t. Often consumers are influenced by factors even they themselves aren’t aware of. Perhaps they see a color, a word, or a sign for a split second but don’t consciously process the information which may in fact influence their decision. We help you hack customers attention.