New Emotion Recognition Technology Adds Another Layer of Behavioral Analysis to Help Video Creators Reach Customers
SAN FRANCISCO, CA--(Marketwired - Aug 10, 2016) - Sticky, the leading digital engagement analytics platform, today adds a new biometric data layer that will help marketers understand how their audience's emotions drive market impact. With this added capability, Sticky provides brands with a full picture of how people feel and perceive their video content, using behavioral economics to help brands maximize engagement.
Sticky's emotion measurement tool works with the platform's existing data layers to help marketers learn how audiences interact with their content before taking it to market.
Says Sticky CEO Hans Lee, "This is one step closer to our vision of a future where this wealth of biometric data combined with predictive analytics means all content is automatically optimized to earn engagement."
With this development, as well as other biometric markers such as eye tracking and self-reported impressions, brands can expect to double their engagement, according to Sticky's own testing. The complete range of analytics offered by the Sticky solution, helps brands not only maximize their audience engagement, but crack the code to virality by measuring the entire customer journey, including:
- Skipping. Measuring if the content engages enough people, early enough, so that the video isn't skipped in a pre-roll
- Branding. Measuring the actual amount of time actual eyeballs are spent on the branding within the video, and how that correlates with recall
- Engagement. Measuring the emotional response viewers have to the content, which strongly correlates to whether viewers decide to take further action to engage with the brand.
- Takeaway. Measuring the true branding impact and whether customers trust the brand.
As video becomes a dominant content format, brands can no longer afford to approach virality as a mystery. With Sticky, the source of the largest database for measuring visual engagement in the world, brands can actually measure audience reactions, sharing potential, purchase interest, likeability and brand recall of their content.
Sticky is a leading behavioral and predictive marketing solution, measuring the world visually. With Sticky's flagship platform, campaigns can be optimized using a variety of biometric data layers including eye tracking and emotion recognition. Sticky's disruptive technology helps publishers, brand advertisers, and digital agencies optimize their content initiatives at a fraction of the cost and time of traditional methods.