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Online ads need to be viewable for 14 seconds to be seen

Viewable online ads typically receive 0.7 seconds gaze time

Is Geico’s “Unskippable Ad” Really Unskippable?

Geico's award-winning "Unskippable Ad" campaign took an unprecedented approach to pre-roll advertising by breaking...

Videos Rock! Make Sure Yours Are Sticky.

Interested in increasing the shareability of your video content?  Who isn't?!  Today we made some awesome updates to...

Dear Email Marketers: Put a GIF on It

GIFs are everywhere. Love them or hate them, there’s no denying that they are a staple of modern communication in a...

Happy Digital Optimizer Appreciation Day!

Happy Digital Optimizer Appreciation Day! Yes that’s right, we invented our very own holiday to show our...

Visit Sticky at the Path 2 Purchase Expo!

Sticky will be at the Path 2 Purchase Expo in Rosemont, Illinois and would love to see you there! 

Visit Sticky at dmexco in Cologne

Sticky will be at dmexco in Cologne and would love to see you there! 

Is Your Video Good or Bad? Look at its Emotional Signature!

You can tell if a video is good or bad, and predict how it will perform after release, by looking at its emotional...

Why An Objective Test for Videos is Important

The old cliche about marketing, “Half of my marketing dollars are wasted, I just don’t know which half,” rings...

Sticky Helps Marketers Solve the Mystery of Video Engagement

New Emotion Recognition Technology Adds Another Layer of Behavioral Analysis to Help Video Creators Reach Customers

Surprising Biometric Results on Melania Trump Speech

The most viral piece of news from the past two days is that first lady hopeful Melania Trump plagiarized a speech...

Visual Engagement Metrics: Your Optimization Secret Weapon