Today, we are thrilled to announce that Sticky has been acquired by Tobii Group and will be integrated with the business unit Tobii Pro, the global leader in eye tracking research. Sticky will be a great complement to Tobii Pro’s existing portfolio of eye tracking hardware, analysis software, and services. 

Over the past few years, we’ve built an incredible platform to enable anyone, anywhere to optimize their digital media based on real attention. By joining the Tobii Pro team we will be able to accomplish an even bigger vision while continuing to grow our current products and make our customers even more successful.

What does this mean for you, our amazing customers?
Sticky and Tobii Pro are already serving many of the same market segments today, specifically, brands and market research agencies. Customers will now have more tools to choose from when deciding what research methodology will best answer their research questions and one market leading partner to collaborate with.

Looking forward we see several opportunities to further build on our collective underlying technologies to rapidly deliver innovative products to our customers.

We want to thank our customer, investors and advisors for their support and their continued confidence in us and for teaching, listening, challenging and helping drive us to where we are. We hope you are as excited as we are as we look forward to the next phase of our journey with Tobii Pro.

If you have any questions, please don't hesitate to contact us.

Team Sticky

[Read Tobii’s official press release]

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