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Browser Update for 2018 and 2019

Sticky's recording platform is an integral part of the service we offer. This is the software that guides...

Why Viewability is Failing You

If a tree falls in a forest and no one is around to hear it, does it make a sound? Regardless of your thoughts on...

Humor Wins in 2018 Super Bowl Commercials

It’s that time of year again! In the midst of a contentious fight for the Vince Lombardi trophy and title of the...

How Consumer Research Took La Croix on a Ride to the Top

Few beverage brands have experienced a meteoric rise to ubiquity as quickly and extensively as La Croix sparkling...

Leveraging Emotions and Celebrity to Increase Brand Recall

Film critic Roger Ebert once said, "Your intellect may be confused, but your emotions will never lie to you." In...

Sticky Has Been Acquired By Tobii

Today, we are thrilled to announce that Sticky has been acquired by Tobii Group and will be integrated with the...

New Features and Upgrades to Sticky!

Our engineering and product teams have been extraordinarily busy over the past few months working on bringing you a...

What Emotion Does Your Marketing Content Evoke?

In 1872, Charles Darwin was the first to suggest that there are universal facial expressions of emotion. The ideas...

Super Bowl Ads 2017: Leveraging Emotion to Improve Brand Perception

INTRODUCTION:

In this year’s political climate, companies like Airbnb, 84 Lumber, and Budweiser took an aggressive...

How Visuals Are Driving Top Holiday Ads

According to a study by Nielsen in 2014, advertisers in the US spent nearly $2.5 Billion on ads during the holiday...

Email Marketing: How To Get Your Message Read in Half the Time

People can receive hundreds of emails a day, making it all the more crucial that an email contain short, digestible...

How to Predict Click-Through Rate with Visual Data

CTR (click-through rate) is a key performance indicator in the world of email marketing. Email marketers attempt to...