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Sticky Has Been Acquired By Tobii

Today, we are thrilled to announce that Sticky has been acquired by Tobii Group and will be integrated with the...

New Product Announcement: Introducing AdVantage

Question: "Are your viewable ads really being seen?"

New Features and Upgrades to Sticky!

Our engineering and product teams have been extraordinarily busy over the past few months working on bringing you a...

What Emotion Does Your Marketing Content Evoke?

In 1872, Charles Darwin was the first to suggest that there are universal facial expressions of emotion. The ideas...

Super Bowl Ads 2017: Leveraging Emotion to Improve Brand Perception

INTRODUCTION:

In this year’s political climate, companies like Airbnb, 84 Lumber, and Budweiser took an aggressive...

How Visuals Are Driving Top Holiday Ads

According to a study by Nielsen in 2014, advertisers in the US spent nearly $2.5 Billion on ads during the holiday...

Email Marketing: How To Get Your Message Read in Half the Time

People can receive hundreds of emails a day, making it all the more crucial that an email contain short, digestible...

How to Predict Click-Through Rate with Visual Data

CTR (click-through rate) is a key performance indicator in the world of email marketing. Email marketers attempt to...

Clinton’s Problem Engaging Men: Emotional Analysis of the First Debate

Sticky, a visual engagement analytics firm I worked for this past summer, tested several clips from the first...

Visit Sticky at &Then 2016

Last year, the Sticky team competed in a fierce startup competition in the "Hot Zone" at the DMA's 2015 &Then...

Online ads need to be viewable for 14 seconds to be seen

Viewable online ads typically receive 0.7 seconds gaze time

Is Geico’s “Unskippable Ad” Really Unskippable?

Geico's award-winning "Unskippable Ad" campaign took an unprecedented approach to pre-roll advertising by breaking...