Sticky Blog

Sticky Has Been Acquired By Tobii

Today, we are thrilled to announce that Sticky has been acquired by Tobii Group and will be integrated with the...

Question: "Are your viewable ads really being seen?"

Our engineering and product teams have been extraordinarily busy over the past few months working on bringing you a...

In 1872, Charles Darwin was the first to suggest that there are universal facial expressions of emotion. The ideas...

INTRODUCTION:

In this year’s political climate, companies like Airbnb, 84 Lumber, and Budweiser took an aggressive...

According to a study by Nielsen in 2014, advertisers in the US spent nearly $2.5 Billion on ads during the holiday...

People can receive hundreds of emails a day, making it all the more crucial that an email contain short, digestible...

CTR (click-through rate) is a key performance indicator in the world of email marketing. Email marketers attempt to...

Sticky, a visual engagement analytics firm I worked for this past summer, tested several clips from the first...

Last year, the Sticky team competed in a fierce startup competition in the "Hot Zone" at the DMA's 2015 &Then...

Viewable online ads typically receive 0.7 seconds gaze time

Geico's award-winning "Unskippable Ad" campaign took an unprecedented approach to pre-roll advertising by breaking...