Super Bowl Ads 2017: Leveraging Emotion to Improve Brand Perception

INTRODUCTION:

In this year’s political climate, companies like Airbnb, 84 Lumber, and Budweiser took an aggressive...

How Visuals Are Driving Top Holiday Ads

According to a study by Nielsen in 2014, advertisers in the US spent nearly $2.5 Billion on ads during the holiday...

Email Marketing: How To Get Your Message Read in Half the Time

People can receive hundreds of emails a day, making it all the more crucial that an email contain short, digestible...

How to Predict Click-Through Rate with Visual Data

CTR (click-through rate) is a key performance indicator in the world of email marketing. Email marketers attempt to...

Clinton’s Problem Engaging Men: Emotional Analysis of the First Debate

Sticky, a visual engagement analytics firm I worked for this past summer, tested several clips from the first...

Visit Sticky at &Then 2016

Last year, the Sticky team competed in a fierce startup competition in the "Hot Zone" at the DMA's 2015 &Then...

Online ads need to be viewable for 14 seconds to be seen

Viewable online ads typically receive 0.7 seconds gaze time

Is Geico’s “Unskippable Ad” Really Unskippable?

Geico's award-winning "Unskippable Ad" campaign took an unprecedented approach to pre-roll advertising by breaking...

Videos Rock! Make Sure Yours Are Sticky.

Interested in increasing the shareability of your video content?  Who isn't?!  Today we made some awesome updates to...

Dear Email Marketers: Put a GIF on It

GIFs are everywhere. Love them or hate them, there’s no denying that they are a staple of modern communication in a...

Happy Digital Optimizer Appreciation Day!

Happy Digital Optimizer Appreciation Day! Yes that’s right, we invented our very own holiday to show our...

Visit Sticky at the Path 2 Purchase Expo!

Sticky will be at the Path 2 Purchase Expo in Rosemont, Illinois and would love to see you there!