What Is Seen, Is Remembered. Are Your Ads Being Seen?
Consumers today are experts at tuning out ads. Over time, they have learned where ads traditionally appear and therefore, they subconsiously avoid looking at those areas of the page. Essentially, consumers browse the Web with blinders on.
What Is Your "True CPM?"
If consumers are not seeing your ads, yet you are paying for those impressions, then what is your true effective CPM rate? In many cases, AdVantage has revealed that if you take the "seen" metric into account, your true CPM is sometimes 20x - 50x higher!
As a result, your digital ad spend is not always being put to good use.
Measure Time Engaged and Percentage Seen
AdVantage introduces two new metrics:
- Time Engaged (also known as "gaze time")
- Percent Seen
Together, these metrics give you the most comprehensive picture of how your ad content is being seen. Using our eye tracking and emotion measurement platform, predict the efficacy of your creative content before you launch any campaigns! Answer key questions like:
- Will the ad be seen (colors, fonts, capitalization, all matter!)
- Will consumers engage with it and for how long?
- What will they fixate on the most in the ad?
AdVantage lets you test your ads with real people on real websites.
Get An In-Depth Analysis Of The Visual Performance Of Your Ad Creatives
AdVantage was created to empower agencies, brands and media buyers with a new metric that best correlates to consumer intent. Studies have shown that "Time Seen" correlates up to 60% with intent. As a comparison, clicks and impressions correlate only up to a mere 2% - 5%.
AdVantage will help you:
- Predict conversion and increase campaign ROI
- Uncover insights that are not accessbile through traditional metrics
- Adjust your media buy for optimal impact.
